This is the most updated DotCom Secrets review you’ll find on the web (Updated Last Month).
It’s important to know that many article variations are claiming an honest DotCom Secrets review whether it is “100% exposed.” or is it a scam? Well, those are all OUTDATED.
Learning is an essential part of our life. Every day, we learn something new no matter how small or unimportant detail it may be; it is still learning, nonetheless.
When we learn something new, we immediately try to apply this brand-new knowledge into our lives. It may not have a bigger impact on our daily lives, but it still changes something.
That is why it is common knowledge to think that whenever we learn something, we move towards the path of success. This is the entire reason why the education system is implemented in society to help everyone get a chance at success.
But, as you may know, schools are not the only way to attain success. There are a lot of ways you can learn things, you can read books, watch educational videos, webinars, experience, and so many more. You do not have to pay a huge sum of money for tuition fees because you can literally be successful by just reading books.
One of the prime examples of this is in the field of internet marketing. You do not have to go to school; you just go online and look for the best training program out there. There are even books that you can buy and learn all the necessary information for you to run your own business.
This is the reason why a lot of people, especially young ones, are looking to start their careers in internet marketing solely because of how easy it is to learn the ropes.
And since you stumbled upon this DotCom Secrets book review, I assume that you already know what I am talking about.
What is DotCom Secrets?
DotCom Secrets is an internet marketing book that was published back in 2015. But, even so, the information it has is still applicable in this day and age. In fact, I am still using the Value Ladder concept, one of the topics that are discussed in the book, which I will tell you more later.
The DotCom Secrets book is not relatively thick since it contains only 254 pages, which is enough for Russell, the author of the book, to relay all of the important concepts and processes needed in becoming successful in online entrepreneurship.
The book itself actually gained a 4.4/5 rating on Goodreads and 4.5/5 on Entrepreneurship Facts 2018. Not only that, 92% of Google users liked the book, which says a lot for a book that was published a few years ago.
Who is the author of DotCom Secrets?
At this point, you may have already known who the author of DotCom Secrets is. It is none other than Russell Brunson.
Russell Brunson founded ClickFunnels in hopes of changing the lives of online entrepreneurs. He is a renowned internet marketer who also created a whole bunch of software that is very useful for internet marketers. This is an essential tool that internet marketers frequently use to help generate a substantial amount of profit by acquiring high-quality leads that are sure to convert. Another thing you should know is that he is actually the reason why the concept of sales funnels became popular.
Also, Russell wrote several books that sold more than 200k copies in his career, one of these books is the DotCom Secrets. He is extremely passionate about marketing since he was a child. Eventually, his efforts led him to become successful and one of the most prominent figures in the field of digital marketing.
ClickFunnels has come a very long way since its initial release. A lot of internet marketers and online entrepreneurs agreed that ClickFunnels helped them tremendously in building their very own sales funnels from scratch. Back then, sales funnels are a huge pain in the neck to build due to the lack of funnel building tools.
And that is the main reason why Russell decided to create software that is sure to be used by most internet marketers around the globe.
In doing so, he had provided a means of sharing his secrets to success in the form of books and training programs that can be found in the ClickFunnels product umbrella.
What is included in the DotCom Secrets book?
DotCom Secrets has 5 sections. Each section focuses on a single concept that is imperative in building your very own online business.
Section 1: Ladders and Funnels
This section is where you will be introduced to the Value Ladder concept. A concept that I personally like, and believe that everyone must know.
The Value Ladder basically illustrates how to create a visual mapping of all your products from the cheapest one to the most advanced and expensive products you are offering. In other words, this gave birth to the concept of upsells, which entices your clients into buying more of your products.
But, keep in mind that you can’t just create a value ladder without having the need of a proper strategy. You would have to build a solid trust between you and your customers to add more to the possibility of them buying more from you.
Not only that, you have to make sure that your products are worth buying and will most likely stay true to the quality that they will expect. This will make your client climb up the value ladder, earning you more money as you run your business.
Section 2: Communication Funnel
Communication is key, that is for sure.
Which is why in this section, Russell talks about the importance of communicating with your customers or audience to build a lasting relationship with them.
The concept discussed in this section is the Attractive Character. This is basically an online persona that you create to allow your customers to be more sympathetic towards you. With this character, you are likely to have clients that enjoy the content you make, allowing for more sales and traffic to come to your online business.
Russell stated the 4 elements you needed to create the perfect Attractive Character. These are:
- Compelling backstory
- Speaking in parables
- Character flaws
Not only that, but he also included the 4 ideal identities that you can use for your character, which are:
- The Leader
- And lastly, the Reluctant Hero
There are also storylines that you can use. Although these are a bit typical in my opinion so if I were you, I would think outside the box since these are quite overused. These are:
- Loss and redemption
- Us vs. Them
- Before and after
- Amazing discovery
- Secret telling
- 3rd person testimonial
After explaining the Attractive Character concept, Russell then goes on about discussing the Soap Opera Sequence. This part will help your customers or newly-acquired leads to interact with your Attractive Character. In a sense, you are now going to be building a relationship with your customers that will make them anticipate your content and open all of your emails.
Do not worry about it if you are having trouble because Russell included his very own Soap Opera Sequence that he personally uses in the book as an example. This will make you understand it more effectively.
And lastly, Russell discusses another email strategy that will complete the Attractive Character concept. This is the Daily Seinfeld Sequence.
The Daily Seinfeld Sequence is a process where you will be sending emails to all of your subscribers in order to maintain your relationship with them. The reason for this is that if you neglect your subscriber list, chances are they will opt-out of your email list, which is a huge loss for your business.
And mind you that these emails are not just for marketing purposes. The contents of your emails must have a minimum portion of marketing content. This is where your communication skills are put to the test. You don’t just state facts or relay information to them, you have to personalize your emails in order to communicate with your subscribers on a more personal level—as if you do not view them as just your customers.
Well, admit it, you tend to become annoyed by emails that are just there to promote certain products that are not really useful to you. That is why it is important to keep your marketing tendencies down to 10%, as stated in the book.
Section 3: Funnelology
Discussed in this section is the fundamentals of creating an effective funnel as well as implementing the best strategies for a successful funnel.
Russell emphasized in this section that you should not immediately create your own funnel from scratch, especially if you are still starting out in the business. In fact, he highly encourages you to use other people’s funnels, specifically those who already achieved success in using said funnels.
That way you can take advantage of it and earn money with it. It actually makes sense because why would you go through all the trouble of creating one from scratch (which you are not sure if it will convert) if you can instead use an already-built funnel that is tried and tested?
He highlighted 5 elements on how to take advantage of your competitors’ funnels and make them your own.
After that, the next topic that Russell discussed is the 7 Phases of a Funnel. To go into specifics, Russell highlights the importance of each 7 phases of creating a funnel.
When creating a funnel, you can’t just dive in headfirst without having a solid plan. Building a funnel requires a whole lot of brainstorming and strategizing in hopes of making the most profit out of your funnel.
That is why Russell went into detail on the 7 Phases of a Funnel to show you how essential each phase is and how they all connect to each other quite effectively.
Section 4: Funnels and Scripts
This section is like the main part of the whole DotCom Secrets book. As you may know by now, Russell is an expert on funnels.
He even popularized the term!
Russell highlighted some of his sales funnels in this section to show you how he created it using the information mentioned before. You will learn the process, psychology, and how everything ties in together to work well. There are even blank templates that you can utilize and modify as your own.
Russell then discusses the rules on how to create and implement the One Time Offer strategy that he personally uses. He believes that this strategy is essential to earn a profit using your funnels.
During his career, Russell had identified at least 22 types of funnels, those of which he has already used in his own businesses.
- Squeeze Page Funnel
- Reverse Squeeze Page Funnel
- Lead Magnet Funnel
- Bridge Funnel
- Survey Funnel
- Application Funnel
- Ask Campaign Funnel
- 2-Step Tripwire Funnel
- Video Sales Letter Funnel
- Sales Letter Funnel
- Membership Funnel
- Daily Deal Funnel
- Invisible Funnel
- Webinar Funnel
- Autowebinar Funnel
- Product Launch Funnel
Of course, since the book was published in 2015, he only had the chance to discuss seven funnels. These funnels are:
- Two-Step plus free shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step application Funnel
But do not worry, Russell provided examples of these funnels to help you understand more.
Section 5: ClickFunnels
The fifth section is basically a sales pitch on his most popular software, ClickFunnels.
I am pretty sure you are already familiar with this one, but let me give you a rundown instead.
ClickFunnels is a funnel building software that removes the burden of selling, delivering, and building lists online. It has a wide set of tools that makes it easier for marketers to set up their own online store.
Not only does ClickFunnels allow you to create the sales funnels you want; but it can also help you create landing pages, membership sites, webinar funnels, and a whole lot more. And if you upgrade your plan, you can have access to their email automation tool called Actionetics. Plus, you can also have their affiliate marketing program named Backpack. It is packed with a lot of tools and resources, which makes them really determined in your success.
ClickFunnels is basically an all in one digital marketing program that offers a comprehensive set of tools in its packages.
DotCom Secrets Pricing
The DotCom Secrets book is actually quite cheap—well, cheaper than what Russell’s products usually cost. The paperback or physical copy of the book starts at $11.34 on Amazon, and the eBook version on Kindle costs $8.69.
Aside from that, Russell offers this book on his official website where you can get it for free as long as you provide the shipping fee, which costs $7.95.
Regardless of where you buy it, you would still get the same quality content the book has to offer.
Also, you may have noticed that offered his book for free as long as you pay for its shipping and handling. Believe it or not, this is one of his funnels at work, which is quite effective and pretty amazing if I say so myself. You are actually getting sucked into getting it from his official website.
That funnel is the Two-Step Plus Free Shipping Funnel that was discussed in section 4 of the DotCom Secrets book.
Like most books, the author’s goal is to educate you with the necessary information that they currently possess. And in doing so, they are earning money as well as recognition of their efforts.
Russell did not deviate from this goal. His book, DotCom Secrets, is a prime example of those types of books that will let you immediately implement everything you have learned from it.
I personally loved DotCom Secrets, not only because of how much I idolized Russell Brunson but also because of how much my business has improved by executing the strategies that are mentioned in the book.
I highly recommend this book to anyone, especially those who are still starting out their careers as internet marketers or entrepreneurs. They will learn all the basics of creating funnels as well as the necessary concepts that are not taught anywhere else—well, not that I know of.
Some may think that this book is just an entire sales pitch for ClickFunnels, but it is actually not. You do not need to get ClickFunnels in order to use the information in DotCom Secrets. In fact, you can apply them to any funnel builder software that you may find on the internet
DotCom Secrets a definitely a must-read book that any marketer or entrepreneur, especially those who are still looking to start their careers should read. Although this book will not turn you into an expert sales funnel builder immediately, it will surely push you in that path.
So, if you have any more questions about DotCom Secrets, feel free to let me know in the comments below! I’ll be sure to leave an answer as soon as possible.
I hope you have enjoyed my DotCom Secrets Review. If you have any doubt or queries, please let me know in the comment box. I will be glad to assist you.