This is the most updated ConvertKit review you’ll find on the web (Updated Last Month).
It’s important to know that many article variations are claiming an honest ConvertKit review whether it is “100% exposed.” or is it a scam? Well, those are all OUTDATED.
Email marketing has become a crucial element for online businesses. It is a way of keeping in touch with your customers about your products, services, and offers.
It builds a stable relationship between the seller and the customer that will be definitely beneficial for your business. If it is appropriately implemented, it will most likely be your most valuable asset in the totality of your online entrepreneurship.
According to some studies, you can get an average return of $44 for every $1 spent on email marketing. Which is a definitive win if you think about it.
But in order to be successful in email marketing, you have to be willing to invest in a good email marketing software that will surely deliver your emails effectively.
In this write-up, we will be reviewing one of the most popular email marketing software: ConvertKit.
What is ConvertKit?
ConvertKit is a cloud-based email marketing automation software that was founded in 2013. It is specifically marketed towards bloggers, course creators, YouTubers, and other business owners. It is an autoresponder tool that helps you grow your email list and send email blasts whenever you want.
This product allows you to have full control over your email marketing processes like the delivery schedule, message content, and email sequences. You can also personalize each email with your subscriber’s information and use template tags to make things much easier.
ConvertKit primarily exists to help out bloggers, and other content creators to keep their subscribers informed about their activities. That’s because sometimes the viewers will not be notified when these creators posted something online, making the viewers miss out a lot.
Who is the creator of ConvertKit?
Nathan Barry created this software out of necessity. Before, he was only selling 1-time info products and managed to make a living out of it, which earned him a total of $85k in just 4 months.
After that, he soon realized that instead of selling 1-time products, why not build a business with recurring revenue? That is when he decided to create ConvertKit to help him make his plan work.
He also authored books that were sold for more than 15,000 copies. One of these books is Authority, which he claimed to have helped authors earn $5 million from their books.
Aside from books, he also offered courses and applications that help bloggers set up their webpages and design. He created an app for iPhones called Commit. It is basically an app that supposedly improves your skills through a series of daily exercises consistently. Unfortunately, he stopped updating it after he decided to shift his focus to ConvertKit.
He also owns a blog page where he posts business-related articles every once in a while. Believe it or not, he published his first blog roughly 10 years ago.
Features of ConvertKit
ConvertKit has a lot of cool features that you can use to improve your email marketing processes.
These features are:
- Visual Automation Editor
This feature makes it easier for you to edit your automation process without using a different program. You are presented with visuals regarding your email sequence to avoid getting off track. It’s an excellent little detail that drastically simplifies everything.
The whole automation process is done in the editor itself without the need to open a new tab or change tools. It’s fast and straightforward, unlike most editing platforms.
ConvertKit established a tag-based system, which makes managing your subscribers, as well as automation more efficient.
This means that you can adapt to the behavior of each and every one of your subscribers. It allows you to send out specific emails depending on what they want. It’s more like how cookies on the internet are used. First, you receive information on what they click, then you will place a tag on that specific subscriber and send out an email that contains something that they might like based on what they have clicked before.
It is a great way to avoid ending up in their spam folders since you are providing them with something of interest.
It also has a WordPress plugin that tracks your site’s visitors and allows you to apply tags. This is a fantastic plugin if you want to be more involved in what your visitors want.
3. Auto Resend Broadcasts
It is common for subscribers not to open your emails every now and then. In fact, marketing and advertising emails only have 25% open rates, which is really low.
There are a lot of factors that lead to unopened emails. It may be that your headlines are not that compelling, your subject lines lack a certain oomph to it, or maybe they are just too busy to be bothered with your emails.
That is when this feature will come in handy. It allows you to resend your emails to those subscribers who have not opened it. You are also given a chance to change the subject lines into something more enticing than before.
This will give you insights on what area you should improve to avoid having your email broadcasts unopened.
This option is available in the Stats page where you can find a button named Resend to Unopens. It’s that easy.
4. Visual Automation Sharing Option
This feature is the latest addition in ConvertKit. It allows you to toggle your automation settings as shareable to the public. It is also the same with ClickFunnels, except in here, you’ll be sharing your visual automation template rather than funnels. It’s a very wholesome feature.
Once you toggle the button that enables public sharing, you will be given a URL that can be given to anyone. They can load the shared template to their own accounts and use it.
And if ever they don’t own ConvertKit yet, the URL will automatically lead them to the signup page where they can get their free 14-day trial. Believe it or not, you can actually become an affiliate if you managed to get them to sign up. It’s a win for both parties.
5. Lead Magnet Double Opt-in
Double opt-ins are not practical because it may lead to a fewer number of subscribers, unlike single opt-ins, whereas it is easy to gain subscribers.
Although double opt-ins can indeed improve the quality of your email list such as making sure that the email address owner is really interested in what you are offering. But using it is still quite risky since it will affect your conversion rates.
This feature will only be useful if you are using double opt-ins and lead magnets. Once the user clicked the download button to acquire their lead magnet, they will automatically be opted-in. It is not a feature for everyone, but regardless, it is still a useful one.
6. Email Templates
There isn’t really much going on in ConvertKit’s email templates because once you go to the editing page, you’ll be presented with a very straightforward email template editor.
Although it does seem simple at first, you will immediately realize that there is not much accessibility towards editing. You can’t freely edit your templates the way you want because your movements are quite limited. It’s almost the same like MailChimp, which also has limited options on email templates.
Fortunately, you can use HTML codes to optimize the design of your email templates more effectively. It may be difficult for a little bit of coding is involved. It can be learned by most, but it would have been better if they won’t have to.
7. Form Builder
This feature allows you to build your own embeddable form of any type you want. It can be an inline, modal, or even a slide-in form—everything is done within the tool itself.
The downside is, the customizing process is the same with email templates. It has the same limited options with lackluster designs (it’s quite evident that ConvertKit doesn’t focus on fancy designs). You would have to enable the use of custom CSS to get the design you want.
It’s a very useful tool, albeit quite disappointing regarding the design options.
As far as integrations go for email marketing software, ConvertKit has, by far, the least integrations. Even though it is supported by Zapier, which is a service that allows integration to a lot of web applications.
ConvertKit may be founded in 2013, but it is still considered to be a relatively new email marketing software that is slowly gaining popularity and improving along the way.
As of now, it has over 80 possible integrations. Here are some:
- Acuity Scheduling
- aMember Pro
- Bounce Exchange
- Conversion Cats
ConvertKit’s price range is solely dependent on how many subscribers you currently have. The more subscribers, the more expensive it becomes.
If you have more than 5k subscribers, there is a price calculator on their website that will show you how much you will be paying per month or year. So far, you can enter up to 900k subscriber count in the calculator, and it will show how much it costs—which is $3,333!
Here is its monthly price range:
- 0 – 1K Subscribers – For up to 1,000 subscribers, you will only be billed $29 per month.
- 1K – 3K Subscribers – For up to 3,000 subscribers, you will be charged $49 per month.
- 3K – 5K Subscribers – If you have up to 5,000 subscribers, the package will cost $79 every month.
Now, for the yearly plans, you can get 12 months for the price of 10. These plans are:
- 0 – 1K Subscribers – For up to 1,000 subscribers, you will only be billed $24 annually.
- 1K – 3K Subscribers – For up to 3,000 subscribers, you will be charged $41 annually.
- 3K – 5K Subscribers – If you have up to 5,000 subscribers, the package will cost $64 every year.
If you avail for the last package whereas your subscriber count is more than 5K, you will have access to free concierge migration which is exclusive in this package. Other than that, you will have complete access to all ConvertKit’s features regardless of what plan you chose.
As of now, there are no ConvertKit discount codes or coupons available. But I’m offering some awesome bonuses for people that buy ConvertKit using my affiliate link.
Pros & Cons
Although ConvertKit only has a few cons, these are still quite big of a deal since they make some of the features inaccessible to new novices. Other than that, it has a lot of good things to offer.
- It has a tag-based subscriber system
- Can create dynamic emails with merge tags
- Has a simple yet effective visual automation builder
- Alternative “rules” builder for basic automation
- Form builder
- Offers a landing page builder
- Digestible reporting for subscriber acquisition
- Email and live chat support are available.
- Limited sets of actions for other advanced settings
- Minimal design options on email templates and form builder
- Limited A/B testing
- No email templates
ConvertKit’s support system is quite responsive since it offers live chat support. It has email support as well, where you can typically get a response in a couple of hours.
They offer these 24/7 throughout the whole year. It’s a pretty good support system overall.
As for its community, it has a Facebook group that has more than 6,000 members who are all quite active based on the frequency of their posts.
Like any other programs that have these types of communities, you can ask for advice, ask questions, or just make friends and strengthen your connections. Communities will always be an advantage for novice entrepreneurs out there.
ConvertKit & eCommerce
ConvertKit is getting better in eCommerce as the years go by. In Shopify and Teachable, you can track any purchases made by your subscriber, paves the way for much better automation based on their purchase.
This can drastically improve your email blasts by applying new tags based on that action. It’s a handy feature, and who knows, it might get better.
ConvertKit & Live Events/Webinars
ConvertKit can handle live events and webinars, but that as convenient as you may think. Emails must be sent out within a specific time frame and date. These emails can either be sent 24 hours before the event or even 30 minutes before.
The only way ConvertKit can manage these events is through email broadcasts only, which is not convenient at all. You would have to manually schedule all your emails in order to succeed.
Who’s switching to ConvertKit from their previous email service?
There is no doubt that ConvertKit will someday rule the marketplace with its services. In fact, there are a lot of entrepreneurs on the internet who admittingly switched from their email marketing software to ConvertKit.
Here are some of them:
- Why I Switched To ConvertKit: The Unofficial Definitive Review
- Why I Switched From Aweber To ConvertKit
- 10 Reasons Why I Switched From Aweber to ConvertKit
As mentioned before, ConvertKit is just one of the many email marketing software out there. In fact, there are other more popular email service providers that most marketers use.
Frankly speaking, one of the most significant factors that urge users into purchasing an email service or any other marketing platform has got to be the price range. If it is the cheaper option, then the choice is already made.
ConvertKit vs. ActiveCampaign
ActiveCampaign is an amazing email marketing software that offers a lot of great features that experienced users may come to enjoy. It has a lot of capabilities that ConvertKit may not have like split testing.
It’s a bit cheaper than ConvertKit, but it can get more pricey if you achieve a higher subscriber count—unlike ConvertKit who managed to have a more affordable package compared to ActiveCampaign’s price range.
ActiveCampaign is recommended to more experienced marketers since it has more advanced features and complex processes. As for ConvertKit, it is easier to use and has a more straightforward interface.
ConvertKit vs. MailChimp
MailChimp has got to be one of the most popular email marketing programs out there because it’s cheap and has better templates than most.
But one thing is for sure, it cannot beat ConvertKit with everything else. MailChimp’s automation editor is nothing compared to ConvertKit’s visual automation editor.
Aside from that, ConvertKit has a tag-based system that allows you to adapt to your subscribers’ behavior, which is definitely one of the best features it has.
ConvertKit vs. Aweber
Much like MailChimp, Aweber doesn’t really offer anything that can trump ConvertKit’s features. It may be slightly cheaper, but a few dollars won’t hurt if you really are looking for much better software.
Aweber’s affiliate program is great, though.
ConvertKit vs. Drip
Drip is another email marketing software that almost offers the same features ConvertKit has. It is slightly more expensive that ConvertKit.
In comparison, the only thing that makes Drip a better choice is because of its third-party integrations. Aside from that, it cannot beat ConvertKit’s accessibility since it is extremely easy to use.
ConvertKit vs. GetResponse
GetResponse has similar qualities with Drip. It is more expensive than ConvertKit although its initial price is lower than the latter.
GetResponse offers a whole lot of advanced features that you would most likely not use (yet). It is still advisable to start with something more straightforward and less confusing like ConvertKit.
InfusionSoft is another complex email marketing software that works best if you have a bigger business to handle or a rather huge following.
The main functionality of InfusionSoft is for e-commerce and CRM. If you’re still a beginner or just not looking to further your online business, ConvertKit is the one for you.
Plus, ConvertKit is more of an all-in-one type of email marketing software that is more affordable that InfusionSoft
ConvertKit vs. ClickFunnels
This comparison is highly dependent on which software suits your business the most.
If your business is solely for marketing and sales, ClickFunnels is the one for you. If you’re into blogging, content marketing, and small types of businesses, ConvertKit will suit you the most.
Both are great in their own terms.
ConvertKit vs. Leadpages
ConvertKit and Leadpages share the same target audience, which is small to mid-sized online businesses. But then again, it will still depend on your approach in marketing.
If you are a PPC marketer who uses AdWords, Facebook Ads, and Twitter, Leadpages might be the program for you.
Conclusion: Recommended or not?
It’s hard not to recommend this product. It has a lot of uses that anyone can benefit from, especially bloggers and other content creators.
Automation has become the main selling point of all email marketing software, and ConvertKit did not disappoint. With its visual automation editor, everything is made more manageable than before. Plus, from the way it is presented, you will never be sidetracked—unlike other programs whose automation editors are not entirely user-friendly(They’re somewhat confusing).
ConvertKit may not be the most powerful email marketing software yet. It is still worth noting that it has a lot of great features that will definitely help your business skyrocket. It is also essential to understand that the primary audience of this software is not online businesses, but it is geared towards bloggers, YouTubers, and other content creators who rely on a massive following to make a profit.
That is not to say that it does not welcome other entrepreneurs, it is only a reminder about its capabilities and limitations to avoid certain disappointments after using it. It would be wise to try its 14-day free trial first to see if it suits your needs.
Other than that, I would still recommend it, mainly because of its accessibility and user-friendliness—especially towards beginners.
I hope you have enjoyed my ConvertKit Review. If you have any doubt or queries, please let me know in the comment box. I will be glad to assist you.